This Unicorn Briefing Note is the first in a series providing intermediate solutions designers with polished and practical insights into designing information rich systems that have a high degree of user acceptance. It draws upon insights from information architecture and user centered design.

This Briefing Note is foundational. It explains that there are two views of information, the user’s view and the architect’s view, and provides a framework for invoking them appropriately at different points in the solution design process.

Other Briefing Notes in the series will drill down in specific competency areas, providing tools and thought processes to take your solutions design to the next level.